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Blogs filed under the category - Marketing
Jan 05,2012
Obtaining QR codes for your Art or website Pages
Filed under: Marketing Tags: QR+Code

QR codes are all the rage these days. They are displayed in magazines and newspapers and flyers. You are seeing them everywhere. These codes are read using your smartphone or ipad device with a QR reader/scanner app which will then take you to the web address revealed by the QR code. If you would like to display the QR code for your website, or for one of the art images displayed on your website, log into to your member site. For artists, the link to your artist website QR code can be found on the bottom of the "Maintain Artist Page". To view the QR code for your Art Page website address, go to the "Maintain Art Menu" and click on the link at the bottom of the page. Group sites can view the QR code for their site from the "Market Your Group" menu. For the individual art images displayed in the Group gallery, go to the "Maintain Art Menu" under the "Maintain Gallery" and click on the link at the bottom of the page. In each case you will see a QR code similar to the one displayed here. You can right click on the image and copy or save the .png graphic file to your computer and then incorporate the image on your cards, in advertising or handouts, or however you wish to use it. If you want to read the QR code on your smart phone or ipad device, go to the app site for your device and search for a QR reader/scanner. Most devices offer a free scanner/reader. read more ...

Posted by MyArtClub.Com at 12:36
Apr 13,2014
Sizing those QR Codes
Filed under: Marketing Tags: QR+Code

We published an article on how to create QR codes. QR codes are seen everywhere these days and you can use them to direct visitors to your website by printing them on your business card or your brochure. You can also print cards with the QR code of your art work to post beside the work in a show. Visitors can then go directly to the image on your website if they want more detail about your work making it easy to draw them in to your site. We recently had a query as to the appropriate size to make those QR codes. After some research with Google, we found a number of articles on the topic. One in particular did a study of the whole subject. It turns out that the size is dependent upon how close the scanner (typically a smart phone) is to the object being scanned. If you are printing an add on the side of a building to be scanned, it needs to be considerably larger than if you are printing it on a business card or a brochure. For a 1.25" image, the phone must be between 10" and 18" away depending on the phone. For a 1.75" image, the phone must be between 17" and 30" away. The results of their study were summarized as: According to their results, the smallest practical size for a printed QR code is between 1.25" and 1.75″. The density of the QR code mattered less than they anticipated. Low lighting did not significantly reduce the maximum range. The Android phones had more trouble focusing in low light situations but had much better range than the iPhones. A table in their article showed colour indications of the reliability of scanning green meaning very reliable, red meaning failure. You can see the whole study at minimum-practical-size-of-a-qr-code. read more ...

Posted by MyArtClub.Com at 08:16
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